Does successful design in today s world have to correspond to the wishes of the masses? What exactly are trends and the expectations of the general public based on? Is design always a response contra popular trends, or can adapting to popular tendencies also generate the potential to create a better living environment? This book, which arose from the last DOM conference in Linz, examines the concept of Populism in some 30 expert contributions, gathered into 5 chapters, each beginning with an introductory essay. Short biographies of the authors round off the publication.