Founded by Winy Maas, The Why Factory concentrates on the production of models and visualizations for future cities. It runs independent research projects, PhD programs, architecture and urbanism studios, postgraduate studios at the Berlage Institute in Rotterdam, and workshops and debates. One component of the thinktank is publishing a series of books and producing films. This volume is based on Maas' inaugural address upon assuming the position of Chair of Architecture and Urban Design at Delft University of Technology in 2009. It also includes transcripts and addresses from "My Future City," a Why Factory symposium, in which students, architects, urban planners, philosophers, politicians and engineers shared their visions for the city of the future.